World Archery signs 4-year MOU with the Archery Trade Association
Ahead of the fourth stage of the 2016/17 Indoor Archery World Cup in Las Vegas, USA, the ATA and World Archery signed a commitment to work together to promote archery around the world.
- Memorandum of Understanding between international federation and organisation representative of archery industry
- Collaboration on shared goals of increasing archery awareness, engagement and participation
- Four-year agreement to run through Tokyo 2020 Olympic Games
The two organisations have already collaborated on projects, including the production of an internet video series aiming at explaining archery to the public, sharing articles and images via their respective online platforms, international market research, and outreach with members.
Formalising the cooperation in the lead-up to the Tokyo 2020 Olympic Games is an indication of the two organisations’ shared vision for a world in which everyone has the opportunity to make archery their activity of choice in the communities where they live.
The ATA and World Archery will identify areas in which projects overlap and where resources and expertise can be shared to better achieve common goals, especially in areas of awareness and grassroots development. They will also work together on studies of potential key markets and public perceptions of the sport, helping members to understand the changing landscapes of the archery industry.
The Archery Trade Association, which was founded in 1953, represents the interests of manufacturers, distributors, retailers, sales representatives and others working in the archery industry, and organises the annual ATA Show, the world’s largest archery trade show.
World Archery is the international federation for the important Olympic sport of archery and is responsible for promoting the sport, regulating international rules and organising World Archery Championships, the Hyundai Archery World Cup and coordinating the sport at the Olympic and Paralympic Games.
World Archery Secretary General Tom Dielen said: “The ATA and World Archery have been collaborating on projects for a number of years. This MOU formalises our commitment to continue that relationship, working together for the betterment of archery – and through shared expertise, better approaching the challenges and opportunities we, as a community, face.”
ATA President and CEO Jay McAninch said: “With evidence of strong growth in recreational archery, this partnership is essential for sharing resources and helping to grow archery’s global footprint. ATA’s industry members will benefit from increased archery awareness and participation, and the market research data we’ll be able to gather in partnership with World Archery. Developing global markets is a critical aspect of the future growth of archery.”